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Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces in Canada, the United States, the United Kingdom and Australia. ==History== The Ritual Expo was one of the first iterations of the pop-up retail store.〔Moore, Booth, (July, 1999) LA Times. "Cutting-Edge Clothes and Music at Ritual Expos." http://articles.latimes.com/1999/jul/09/news/cl-54193〕 Not yet referred to as pop-up retail, the 1997 Los Angeles event was created by Patrick Courrielche and was later branded as a one-day "ultimate hipster mall.” The event quickly caught the eye of large brands that saw the potential of creating short-term experiences to promote their products to target audiences. AT&T, Levi-Strauss, and Motorola worked with Courrielche to create pop-up shopping experiences across the country to market their products to young audiences.〔Baltin, Steve, (October, 2000) Chicago Tribune. "Ritual in the Making, Creative Fields Converge To Form Ultimate Hipster Mall In A Nightclub Atmosphere." http://articles.chicagotribune.com/2000-10-11/features/0010100545_1_jed-wexler-ritual-events-walk〕〔Video compilation of some of first pop-up retail stores. http://www.youtube.com/watch?v=lsX0f7526Zc〕〔Swystun, Jeff, (September, 2015) Business 2 Community. "Pop-Up Retail: Where Will It Go Next?" http://www.business2community.com/branding/pop-retail-will-go-next-01316364〕 In November 2002, discount retailer Target took over a 220-foot-long boat at Chelsea Piers for a two-week stay on the Hudson River that coincided with Black Friday.〔Billy Gray (December, 2012) New York Observer. On 10th Anniversary of First NYC Pop-Up, Retailers Look Back.http://commercialobserver.com/2012/12/on-10th-anniversary-of-first-nyc-pop-up-retailers-look-back/〕 Vacant of Los Angeles, California arrived in New York in February 2003, working with Dr. Martens on a pop-up space at 43 Mercer Street.〔Robb Mandelbaum (June, 2013) New York Times Magazine. Who Made That? Pop-up Store. http://www.nytimes.com/packages/html/magazine/2013/innovations-issue/#/?part=popupstore〕〔Lazarovic, Sarah (March, 2003) Elle Canada. Are pop-up stores the hip new face of retail or a clever marketing ploy to fight consumer fatigue? http://www.ellecanada.com/living/shop-n-go/a/24980〕〔Tzortzis, Andreas (October, 2004) Pop-up stores: here today, gone tomorrow http://www.nytimes.com/2004/10/24/business/worldbusiness/24iht-popups25.html?pagewanted=all〕 Song Airlines opened a pop-up shop in New York City in 2003. Comme des Garçons opened, for one year, a pop-up shop in 2004 with the 'Guerrilla Shop' tag. Trendwatching.com claims to have coined the term "Pop-Up Retail" in January 2004.〔Trend Watching, Pop-up Retail, http://trendwatching.com/trends/POPUP_RETAIL.htm〕 In November 2013, Samsung opened a pop-up shop in New York City's Soho area that worked as a brand experience space. The temporary pop-up space was extended and eventually became a permanent retail space. 〔Coleman-Lochner, Lauren (October, 2014) Bloomberg. "NYC's SoHo Serves as Testing Ground for Chobani, Samsung." http://www.bloomberg.com/news/articles/2014-10-01/nyc-s-soho-serves-as-retail-testing-ground-for-chobani-samsung〕 In July 2015 Fourth Element opened the world's first underwater popup shop at a depth of 6 metres / 19 feet TEKCamp.2015. 〔https://www.linkedin.com/pulse/fourth-element-launch-worlds-first-pop-down-shop-lunn-roz-?published=u〕 Other brands that have developed pop-up shops as part of their campaigns include Kate Spade, Gucci, Louis Vuitton and Colette. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Pop-up retail」の詳細全文を読む スポンサード リンク
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